Zee Bangla is the most preferred entertainment channel in Bengal. The channel offers an extremely rich and varied platter of programmes – capturing quintessential Bengali sensibilities with élan, juxtaposed with elements of aspiration and entertainment that has touched a chord with viewers across the urban and rural scapes. With HD, Zee Bangla promises to amplify the journey more, offering brighter, better and shinier audio-visual content that will give the target audience an enthralling experience.