ZEE UK’s two free-to-air channels, Lamhe and Zing that are being officially measured by UK audience measuring body, BARB, have performed extremely well in the latest weekly reach data. Whilst Lamhe was top channel, beating all rivals on Sunday 6 October, Zing achieved its record high weekly reach of 714,000.
ZEE’s latest addition to its bouquet of channels is hitting all the right notes with the UK audience. Having already achieved a growing fan base, free to view channel Lamhe has been performing well on the ratings systems since being BARB measured. It was the UK’s top viewed Asian channel yesterday (Sunday 6 October) with a host of shows outperforming rival channels and the evening movie and newly launched show, Malgudi Days, attracting a large share of the Asian audience.
Launched earlier this year, Lamhe showcases only the best of South-Asian entertainment, free, with classic Dramas, path-setting Bollywood Classics, plus lifestyle, travel, cookery and more. The channel is aimed at people who simply love drama and want to watch critically-acclaimed shows and movies that have defined the landscape of South Asian television.
Fulfilling this aim, Lamhe has launched a new series this month Malgudi Days. A favourite for many, Malgudi Days is a collection of popular short stories taken from the books by India’s renowned author R. K. Narayan. The stories are all set in the fictional town of Malgudi located in South India. Each story portrays a facet of life in Malgudi, drawing on the softer moments that add meaning to life. It’s morals and teachings cross generations and countries and are apt for today’s UK viewers. Watch the series every Saturday and Sunday at 11:30am, and also at 7pm, only on Lamhe.
Meanwhile, Zing which is the UK’s number one British-Asian Lifestyle channel is continually adding viewers. With local shows, Bollywood entertainment, movies, drama and more, it covers an innovative blend of programming that now makes it unique in the UK TV space.
Archana Kanade, Business Head – Free-To-Air Channels, “Lamhe has added great value to the UK’s Asian TV audience; right from launch the channel has created a connection with the audience by giving them what they want to watch. In a market that is crowded with very similar programming, Lamhe offers a different viewing experience, which is striking the perfect chord with the viewers. Lamhe’s hand-picked shows are performing well and reigning the market whilst Zing is going from strength to strength each month it’s great to see both Lamhe and Zing increasing their share of viewership in the free to air TV market .