Zee Bangla Cinema was launched on 23rd September, 2012 as West Bengal’s first 24 x 7 Bengali movie channel, spearheading the movie category in the region. Over the years, the channel has evolved into the destination for the biggest and latest Bengali films in West Bengal. Zee Bangla Cinema has always been at the forefront of innovation with properties like Song Connection, Zee Bangla Cinema Originals and ZBC Shorts.