Zee TV Africa pulled out all the stops at the annual DISCOP Johannesburg held last week. DISCOP, which has become the world’s number one destination to acquire and co-produce content “Made in Africa” and sell international film, television and digital content, adaptation rights and packaged TV channels into Sub-Saharan Africa 1,000+ acquisition, development and production.
With a local dance Troupe activation and the colourful stand at DISCOP, visitors were drawn to the Zee TV exhibition.
Since 2014 it has become the platform for channel unveilings and exciting new content launches. Four ZEE channels unveiled at the exhibition have since been added to the stable, among them Zee World, Zee Magic, Zee Bollymovies and Zee Bollynova.
Aiming to increase its presence in Africa, ZEE announced that Africa would have a further addition to the stable of channels showcasing Bollywood content, Zee Mundo for the Portuguese speaking territories in 2018.
Harish Goyal, CEO of Zee TV Africa said: “Our 24-hour dedicated English-dubbed Bollywood movie channel, Zee Bollymovies launched in 2017 on DStv the largest DTH platform in Sub-Saharan Africa and the Kwese Platform. Zee Bollynova also launched on the Kwese platform this January. ZEE has already witnessed tremendous success over the past two years on DStv with Zee World, its English-dubbed General Entertainment channel.”
Zee Magic, launched in October 2015 DISCOP, is a General Entertainment channel dubbed in French which brings the best of Bollywood series and food shows to Francophone Africa, while Zee Cinema is a 24-hour Hindi Bollywood Movie channel catering to South Asians on the continent.
Africa certainly has a front row seat to watch the best of content – Bollywood movies, television series and food shows – that ZEE has to offer!