Zee Punjabi – Zee Punjabi is the first ‘Punjab ka Apna GEC’ which understands the pulse of the people of Punjab and will bring stories infused in local language. The channel reflects the beliefs, ideas, and attitudes of a Punjabi and will narrate stories of the inherent Punjabi spark. With the brand promise ‘Jazba kar vakhon da’, i.e. “Passion of making impossible possible”, Zee Punjabi aims to be the fuel that will pole vault people towards their extraordinary dreams.