Constantly striving to innovate with various concepts has been Zee Marathi’s mantra to success in the last few years. With this latest venture, Zee Marathi attempts to push the envelope further and transcend boundaries reaching out to the ghats of Benaras with a title which is unique to Marathi television, Kahe Diya Pardes.
Kahe Diya Pardes launches today at the crucial 9 PM slot on Zee Marathi which will take audiences on a beautiful journey of love of not only two individuals but varied, different cultures. While Gauri is a Marathi mulgi from Mumbai, Shiv hails from Benaras and has moved to Mumbai to make it big in the city.
With magnificently shot promos against the backdrop of the vibrant Benaras ghats, the campaign immediately caught attention of Marathi audiences. The striking title of the show alongwith its strong Hindi influence has been a huge talking point since the campaign broke on-air. Apart from the good looking lead couple, the show also boasts of a stellar cast with noted actors Mohan Joshi, Shubhangi Gokhale among others. To maintain authenticity of the character, the male lead roped is an actor of Hindi origin.
Positioned around the thought that, Marathi people & traditions instantly build a close connection with people and win hearts, the show’s communication was meant to project it beyond just a love story. The promotional creatives captured the lead couple celebrating the value of Marathi culture on the beautiful & mesmerizing ghats of Benaras. Not just highlighting the USP of the show but also instilling a sense of pride in the simple but loveable culture of Maharashtra.
A tune in print ad across major publications of Maharashtra & a robust outdoor campaign played a pivotal role in bringing out the visual diversity of the show. High octane promotions conducted on digital on various Marathi News/PR websites, social media connecting to the netizens of Maharashtra.
On this new show, Business Head, Deepak Rajadhyaksha says “Kahe Diya Pardes” is Zee Marathi’s bold attempt to present a refreshing perspective of a progressive Maharashtrian culture which is beyond the limitations of boundaries or language. It is the first time any show on any Marathi channel has attempted to move beyond the geographical boundaries of Maharashtra and Zee Marathi has thus, once again pioneered this thought and opened up an entire new window of opportunities & possibilities in story-telling. We are positive that our viewers will be very happy with this clutter breaking concept.
Do tune in to Zee Marathi today at 9 pm to experience two varied cultures meet to make a beautiful, love story with Shiv & Gauri on Kahe Diya Pardes.