Zee Cafe, India’s premier English entertainment channel is all set to showcase the latest season of The Big Bang Theory – Season 5. The Big Bang Theory premieres on August 6th, Monday at 11 PM.
Zee Caf has strategized a multi-platform promotional push to drive home the message that while older seasons of the popular show runs on competitive channels, the latest seasons are aired exclusively on Zee Caf .
An elaborative marketing campaign has been sketched out to promote the latest season of The Big Bang Theory. Zee Caf has tied up with Cocoberry; wherein Cocoberry will serve a special flavor called The Big bang to its customers. Cocoberry will help in escalating the show awareness with cross social media network promotion, AV displays and branding at their outlets.
Zee Caf has also roped in Comedy Store, to augment the audience connect. Comedy Store will have Berry Bang Combo, every Sunday for four weeks. In house branding activities like Standees, translites, The Big Bang Theory ticket jackets at the box office are taken up to amplify the visibility quotient of the show. The Big Bang Theory promos would also be displayed on their interactive wall.
An elaborative digital campaign is planned to tap the online mediums. A 24 hour first watch takeover on Youtube on the premiere day will be done wherein the first video watched by anyone will have The Big Bang Theory promo running as a pre-roll. Zee Caf will also have inlay video banners and companion banners to promote the show. On facebook a puzzle contest and ‘Mirror Sheldon’ contest is conducted where the users stand a chance to win IPods, BlackBerrys and other prizes. ‘#SheldonCooperisagenius’, Zee Caf is promoting this hashtag on Twitter and pinterest through memes.
The Big Bang Theory is centered around five characters: roommates Leonard Hofstadter and Sheldon Cooper, two physicists who work at the California Institute of Technology (Caltech); both have equally geeky, socially awkward friends- cum-co-workers; aerospace engineer Howard Wolowitz and astrophysicist Rajesh Koothrappali. Penny, a waitress and aspiring actress lives across the hall. Leonard Hofstadter and Sheldon Cooper are colleagues, best friends, and roommates; although in all capacities their relationship is always tested primarily by Sheldon’s regimented, deeply eccentric, and non-conventional ways. The four guys spend their time working on their individual work projects, playing video games, watching science-fiction movies, or reading comic books. As they are self-professed nerds, all have little or no luck with popular women. When Penny, a pretty woman originally from Omaha, moves into the apartment next to Leonard and Sheldon’s, Leonard has another aspiration in life, namely to get Penny to be his girlfriend. The geekiness and intellect of the four guys is contrasted for comic effect with Penny’s social skills and common sense. Over time supporting characters have been promoted to starring roles: Leslie Winkle, a physicist colleague at Caltech and, at different times, a lover of both Leonard and Howard; Bernadette Rostenkowski, Howard’s fianc e and subsequent wife, a microbiologist and former part-time waitress alongside Penny; and neuroscientist Amy Farrah Fowler, who joins the group after being matched to Sheldon on a dating website. Bernadette and Amy became prominent characters after Penny and Leonard stopped dating.
In August 2009, the sitcom won the best comedy series TCA award and Jim Parsons won the award for individual achievement in comedy. In 2010, the show won the People’s Choice Award for Favorite Comedy, while Parsons won a Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series. In 2011 Parsons was awarded a Golden Globe for Best Performance by an Actor in a Television Series . On September 18, 2011, Parsons was again awarded an Emmy for Best Actor in a Comedy Series. Not only has the show done well in the US, UK and Canada it is being telecast in more than 70 countries worldwide. It is one of the most watched shows in India and Season 5 is eagerly awaited for.
Connect with Zee Caf to figure out how two awkward brainiacs must contend with a hot blonde moving in across the hall, and find that quantum theory and applied physics are of little help in social situations. Tune in to this intelligent comedy for the uber nerd in each one of us, Mon Friday at 11 PM only on Zee Cafe.