Zee Salaam, the Urdu infotainment channel for Indian Muslims successfully completed three years on February 1st 2013. Since it’s launch in February 2010 the channel has been providing valuable Islamic and socio-cultural content for the niche audience in the subcontinent. Zee Salaam, today can comfortably claim to be the only niche channel which not only pioneered the Islamic Infotainment genre but has been the leader throughout by dint of its rich and varied content. The channel, which commenced its modest journey on Cable Network and singular DTH presence on Dish TV has gradually enhanced its presence and penetration. Today it is present on almost all the DTH platforms viz Tata Sky, Airtel, Reliance & Videocon.
Zee Salaam is the only channel to showcase the entire holy Urs Festival LIVE from Ajmer Sharif consecutively for the last three years.
Zee Salaam also has the sole distinction of being the pioneer of Reality Shows in the genre. With trailblazers ‘Talaash Ek Roohani Awaz ki’ (Singing Competition of Islamic couplets better known as Hamds & Naats) and ‘Kalam-e-Ilahi, Husn-e-Qirat’ (Competition based on rhythmic recital of Aayats from the Holy Quran).
Among the channel’s distinctive achievements were a few path-breaking programmes viz Hamds & Naats by the legendary Pakistani Sufi Singer Waris Baig. Another feather in Zee Salaam’s cap was the Islamic Peace Conference (known as Ijtema) held in Delhi. This three day event was once again a first as far as India is concerned.
Zee Salaam Business Head, Mr. Anil Anand said, “Zee Salaam has gained immense popularity among its viewers in a short time span of just 3 years. We take extreme pride in the fact that we launched an array of first-of-its-kind programming initiatives through Zee Salaam and will continue to do so.”
You can watch Zee Salaam on : DISH TV CHANNEL NO-786, TATA SKY CHANNEL NO 177, RELIANCE DIGITAL TV CHANNEL NO. 654, AIRTEL DIGITAL TV CHANNEL NO. 613 and VIDEOCON.