India’s leading media conglomerate, Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of its No.1 Hindi Movie Channel-Zee Cinema on PT Nusantara Vision’s brand “OkeVision”. OkeVision is one of the largest providers of DTH service in Indonesia, having captivated the pulse of the masses by understanding their need for Indian content.
Speaking on the launch, Mr. Tarun Mehra, Business Head for the APAC Region, Zee Entertainment Enterprises Limited (ZEEL) said, “As Bollywood movies are very popular all over the world, launching our best Bollywood channel with OkeVision falls in sync with the demand, as we mutually understand the potential of the market and look forward to exploring it together.”
Mr. Handhianto S Kentjono, Director of MNC Group said, “Zee Cinema strengthens OkeVision’s positioning as the best and most complete choice for movie lovers. With its unique, down-to-earth, yet captivating programming, Zee Cinema definitely is a destination for a niche but large and loyal market of Bollywood movie fans across Indonesia.”
Zee Cinema is a Hindi movie channel providing the latest blockbuster movies 24*7*365! It is the No.1 Hindi Movie channel in India, packaged with world-class production values and cutting edge technology. The channel has been creating successful stories all over the world. With an extensive library of more than 3,000 titles, Zee Cinema offers latest blockbusters, classics and specialized segments on the leading stars of Bollywood.