Zee Marathi, a leading Marathi GEC is about to expand its prime time slot w.e.f. 27th June 2011 by launching its new offering “Guntata Hriday He” – every Monday to Saturday @ 10.30 pm.
Zee Marathi, a part of the prestigious Zee Entertainment Enterprises Ltd. currently offering a variety of fiction and non-fiction programs with 5 fictions based on an interesting variety of content with touching romance, social issues, family drama and 2 reality shows in its daily prime time slot. Along with these, the channel has many weekly offerings family entertainment like game shows (Home Minister), cookery (Aamhi Saare Khavayye) and other genres.
At present, Zee Marathi’s original offerings start from 18.30 going up to till 22.30
From 27th June onwards it will be offering a new daily, named “Guntata Hriday He”. It is a fresh story of relationships caught in the whirlwind of emotions. It is laced with an element of suspense making it an emotional thriller.
With its new offering, Zee Marathi is ready to also engage its target audience late at night. Zee Marathi has always been a pioneer and does it again by opening a completely new time band for viewers delight. Zee Marathi is known for its range in its entertainment content, be it a fiction or non-fiction. Zee Marathi’s Idea Sa Re Ga Ma Pa, (which is being judged by National Award winning popular singers & music composers Ajay – Atul) & Red Label Fu Bai Fu reality show (established theatre artists standup comedy show) are the most recognized non-fiction properties in Marathi GEC space.
To add more spice to it, Zee Marathi is ready to launch its new bi – weekly show, MADHU ITHE AN CHANDRA TITHE (MICT) starting 1st July, 2011, every Friday and Saturday @9.30pm to 10.30pm. MICT is a mixture of light hearted stories based on the interesting and hilarious experience revolving around honeymoon.
Nikhil Sane, Business Head of Zee Marathi, elaborates on the strategies, “our constant focus continues to be building a locally relevant entertainment destination for our core TG which is women and their families, and we will be fulfilling that through a number of initiatives on our channel, be it our content or our promotion. Raising the bar on quality and relevance of content in keeping with the positioning of our channels is always our priority. The content offerings on the channel will also have significant online and on-ground touch points, making it an entertaining and all-inclusive experience for the audience”