ZEE Middle East’s second, locally produced fiction series ‘Khwaabon Ke Darmiyaan’ which follows the storyline of a UAE based real estate tycoon has emerged as the highest-rated TV show among South Asians in the UAE for two consecutive months. The show, which started off with the highest rating recorded for any show in UAE for 2016 (Average 12.1 TVR) has now bettered its own performance in January by clocking 14.5 TVR. The show was pitted against high-profile programs like ‘The Kapil Sharma Show’ (Average 2.2 TVR) on Sony TV and ‘Bigg Boss’ (Average 2.1 TVR) on Colors which were airing at the same time. [Source: IPSOS, Target Group: All South Asians in UAE, Month: Jan 2017, Time Band: Sat, 21:30 to 22:30 UAE]. In addition, the show was also declared the ‘Best International Show’ at the Zee Rishtey Awards 2016 aired on February 19th, 2017.
Speaking about the success of the show, Mukund Cairae – CEO for Zee Middle East & Asia Pacific said, “Creating differentiated local content has given ZEE Middle East an edge over competition in the market. It’s also a great tool for advertisers as they have the opportunity to look at brand integration and other in-programming benefits. We are indeed thrilled with the response to ‘Khwaabon Ke Darmiyaan’ from viewers. Recognition on a platform like Zee Rishtey Awards too is a great honour and we look to continue the same success in the coming years”.
With a star cast featuring renowned Bollywood actor Javed Sheikh and television stars Aryan Vaid, Garima Goel, Riyanka Chanda and Sachiin Kkhurana among others, ‘Khwaboon Ke Darmiyaan’ was shot across Dubai in a packed 45-day schedule.
“Just like ‘Parwaaz’, our first drama series, which was also well-appreciated by the audience, the storyline of ‘Khwaboon Ke Darmiyaan’ was well-researched to ensure that the audience could relate to it. The star cast and core production crew were handpicked to ensure that our product is a notch above what we usually see on television. We are glad that ‘Khwaabon Ke Darmiyaan’ has shaped up well and it deserves all the accolades for the efforts put in by the team.” said Manoj Mathew, Chief Operating Officer for ZEE Middle East.
ZEE Middle East has always been at the forefront of creating path-breaking local content with a mix of fiction and non-fiction shows that include the weekly magazine show – ‘Zee Connect’, an inter-school talent show – ‘Rangoli Gulf’, a path-breaking singing reality show with no age or geographical boundaries – ‘Asia’s Singing Superstar’ and many other such engaging initiatives.
After the success of ‘Parwaaz’ in 2014, ‘Khwaabon Ke Darmiyaan’, a finite series of 13 episodes of one hour each, airing every Saturday at 9:30pm (UAE time) was launched on Zee TV Middle East last December. The grand finale episode will air this coming Saturday, February 25th. Going ahead, ZEE Middle East also plans to launch the series on Zee Alwan dubbed in Arabic.