Zee Tamil’s commitment to continuously reinvent by bringing cutting edge, differentiated content keeping the viewer as the core focus will be further strengthened by the launch of our two-new fiction shows ‘Poove Poochudava’ & ‘Yaradi Nee Mohini’ on the 24th of April between 8 & 9 pm.
The channel hopes to strike a chord with viewers with the new shows’ varied story lines & different backgrounds and connect them emotionally with the characters in these shows. Our spectrum of original fiction content will be further enhanced with the launch of these two new shows.
‘Poove Poochudava’ which will premiere at 8 pm is a breezy tale of how romance brews between two of the most unlikely people. Hard-working Shakthi is from a lower middle class family and the daughter of a bus conductor. Her mother runs a catering business and she helps with deliveries. One day she meets with a minor accident with Shiva’s car. This encounter turns into hate at first sight. Shiva’s life is a contrast to hers, born with a silver spoon, he has just returned from completing his studies abroad. Shiva not only distrusts women but also hates them. Will the duo fall in love? How will their lives change forms the storyline of this show. ;Poove Poochudava’ will have Reshma who was a finalist in our dance show ‘Dance Jodi Dance’ as the lead protagonist along with popular mini screen actor Dinesh.
‘Yaradi Nee Mohini’ is a super natural fiction show which will debut at 8:30 pm slot on the channel. The show will see the return of the very popular mini screen actor Sanjeev to television & the debut of popular television face Ms. Fathima Babu.
The launch of both shows are backed by a marketing campaign of unprecedented scale by the channel. The campaign is spread over a month & includes ATL, BTL, Television, Radio, Cinemas, OOH & Digital.
The two new shows will replace Solvathellam Unmai our long running actuality show which will move to the 10 pm slot.
Watch Poove Poochudava’s Promo > https://youtu.be/DCOqt9zCTxU
Watch Yaradi Nee Mohini’s Promo > https://youtu.be/ngjZu0STi-U