India’s leading Hindi General Entertainment Channel, Zee TV offers you a fresh entertainer that will let you unwind every weeknight with an interesting bittersweet tale of two culturally divergent families coming together told in a ‘slice of life’ genre.
Premiering on Zee TV at 9:30 PM on Monday, 20th September, ‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’ is a heartwarming drama that presents an interesting take on the myriad differences between two Indian communities brought together by two people in love.
“Preet Se Bandhi Ye Dori Ram Milaayi Jodi is a celebration of India’s admirable sense of secularism and tolerances that exist between the various communities that not only comfortably coexist but amicably inter mingle on its soil,” said Mr. Nitin Vaidya, Business Head – Zee TV and COO – ZEEL. “Yes, there are bound to be differences in the cultural makeup, traditions and value systems across the communities but beauty lies in India’s ability to look past these divides and accept and embrace each other at the end. This is what is truly reflected in the spirit of the show!”
Akash Chawla, Marketing Head, Zee TV said, “With ‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’ replacing an immensely successful Agle Janam Mohe Bitiya Hi Kijo at the 9:30 PM slot, Zee TV is leaving no stone unturned in ensuring that there is enormous buzz in India surrounding its latest offering. Forging a first in the Hindi GEC space, Zee TV will unleash a blitzkrieg of flash mobs across important markets in India. Additionally, we have gone the extra mile to customize our radio campaign to suit the sensibilities of each market we are targeting.”
Speaking about the new show, Sukesh Motwani, Head – Programming (Fiction), Zee TV said, “Preet Se Bandhi Ye Dori Ram Milaayi Jodi is a family drama revolving around characters in a Punjabi and Gujarati household whom we will love and love to hate done in a refreshing, inimitable style by Magic Lantern. With this show, we aim to give our viewers even more variety and flavors in our prime time lineup”.
Let Mona and Anukalp steal your hearts as ‘Preet Se Bandhi Ye Dori Ram Milaayi Jodi’