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Domestic Broadcast Business

India’s trusted

storyteller

With 22 languages and over 1,300 dialects spoken in India, we see immense opportunities for creating exciting content that celebrates this diversity and strikes a chord with consumers across the length and breadth of the nation.

Our broadcast portfolio of 48 channels caters to the diverse Indian audience. Being a network with the widest language footprint in India, our connection with our consumers is formed based on the high-quality programming mix of engaging fiction shows, innovative reality show formats, popular movies, and curated licensed content. We have continuously expanded our presence, leveraging insights from existing markets and customising it for new language markets. This continuous growth enables ZEE to reach more than 600 million people on a weekly basis, making it one of the biggest reach platforms in India today. Along with expansion into new markets, ZEE has also broadened its content offering, adding new genres to its portfolio.

Among the leading TV entertainment networks

7 out of 9 language markets

From reality shows to the launch of regional channels, our broadcast network continues to entertain Indian families with a range of new content formats. TV has expanded its role from an entertainer to a constant companion and a trusted family member. While the need for TV viewing continues to witness growth, consumption of TV shows on mobile is also seeing a steady increase. In keeping with this trend, we have extended several popular shows to digital. This is a time where creative and cross‑screen solutions are received enthusiastically, and we are constantly exploring newer avenues. Entertainment anywhere, anytime.

48

Channels

90+

Shows launched in FY22

600 mn+

Weekly reach

160 bn

Weekly viewing minutes

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International Broadcast Business

Made in India.

For the world.

Our channels and programming extend beyond Indian languages, and we cater to a wide international audience in their native languages as well.

Our international broadcast portfolio of 41 channels is accessible in 170+ countries, taking Indian content across the globe. We leverage the expansive content library of our parent network to serve our audiences around the world.

India’s entertainment content is rooted in its culture. Whether lighthearted or family dramas or social issues—ZEE has always had something for everyone, across generations, demographics, and different Indias. And now ZEE has taken this to the world. For instance, original Indian content on video streaming platforms is increasingly finding an audience in foreign shores. This includes more than 32 million Indians across multiple countries.

170+

Countries

41

Channels

11

Dedicated non-Indian language channels offering content to our audience in their local language

Content Syndication

  • Zee content now reaches to new markets like Maldives, Moldova, Botswana, Francophone Sub Saharan Africa, French Islands & Vietnam in local languages as dubbed or subtitled through content syndication.
  • Expanded the client base for content syndication and generated the demand for Indian content across multiple broadcasters and digital platforms.

Local Content Production

  • Co-produced two shows in Arabic, which were an adaptation of Hum Paanch & Jamai Raja of Zee TV.
  • First Local Co-production in Africa of the reality show Dance Africa Dance

Geographical expansion with strategic partnerships

  • Alliance with Viacom as a media sales representative in South Africa to gain larger market share.
  • Inked a 5-year exclusive deal with Choueiri Group, a leading media house in Middle East, to manage commercial advertising sales for all Zee channels across MENA.
  • Launched a new English Channel in South Africa - ZEE ONE on a new DTH platform called OVHD. Footprint increase of 19.5 MN households.

Cementing our Global Presence

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AMERICA 18

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EUROPE 3

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MENA 3

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APAC 7

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SUB SAHARAN AFRICA 8