CSR Initiatives

Stewards of

society

At ZEE, we touch lives positively in ways more than one. We are ardent believers of giving back to the society, and upholding social stewardship across our operations.

Focus areas:

  • Women empowerment
  • Protection and preservation of our arts, crafts, culture, national heritage & monuments
  • Disaster relief & recovery
  • Integrated rural development projects

Women empowerment

ZEE has a track record of championing the cause of women & girls through progressive, womencentric storytelling and impacting their lives positively in every way possible; both through its entertainment platforms and through meaningful social outreach. Our initiatives focus on the key areas of health, education, skilling and enhancing the livelihood of women in rural India.

Educating the Girl Child

Prashanthi Balamandira Trust, a public charitable trust, provides value-based education and quality healthcare and it aims to contribute towards the betterment of children. The Trust joined hands with ZEE to construct a school-cum- hostel building in the Gadag district of Karnataka. The Company also sponsored the education of 300 girl children over one academic year.

Creating High Impact Change

ZEE, in partnership with The/Nudge Foundation, aims to support the Indian Institute of Development (IID) as a patron by creating the world’s first development action institute. The grant enables IID to facilitate better research and invest in enhanced technology, more capital leading to better data and impact measurement.

Indian Administrative Fellowship (IAF), in association with The/Nudge Institute, is an 18-month program leveraging strengths and capabilities of public-private partnership by bringing together senior professionals and visionary civil servants to transform public systems. The ongoing Fellowship will bring strategic insight, entrepreneurial drive, and capability to execute solutions to address critical problems in the public sector.

With a Karnataka cohort and a Punjab cohort, the program targets to provide a platform for senior professionals to partner with the administration for extensively strategising and implementing current and envisaged programs for attaining progress across state-level development indicators.

Over the 18 months, the Fellows will work on enabling systems change by unlocking innovation & strategic implementation to deliver disproportionate positive impact, across departments including Agriculture, Panchayat Raj, Horticulture, Rural Development, Education and Information Technology.

The selected group will be trained by leading academies for public service and supported by a dedicated team as well as The/Nudge’s network of experts and advisors, including industry experts

Protection and preservation of our arts, culture, national heritage & monuments

We cherish our role in propagating and celebrating Indian culture. As content creators, we have relied on stories that bring out the richness of our civilisation and the beauty of our customs for establishing a strong connection with our consumers. Our appreciation for our rich culture motivates us to give back by supporting initiatives that serve to preserve and protect our arts, crafts & culture.

ZEE’s focused interventions help to bring strong credibility through real impact, benefiting the creative arts ecosystem at large.

Disaster relief & recovery

While natural disasters affect the society overall, the impact is felt most in the lower strata of society. ZEE supports relief and recovery by providing grants to the Central and State relief funds as well as its association with NGOs and para-state institutions that are involved in the rehabilitation and recovery of the affected.

Integrated rural development projects

Rural development is integral to the nation’s progress and empowering and improving the lives of vulnerable communities. ZEE ventures into rural development through improving food quality and nutrition, on-site activities, collaborations and partnership’s and end use and impact monitoring.

Integrated Rural Development Projects are intended to be a one of the areas of focus for ZEE, with intent to improved lives and livelihoods in rural India and also stem migration to urban areas.

Raising Awareness

ZEE along with FICCI, IBDF and IAAA created the largest multimedia industry awareness campaign to fight corona #CoronaKoHaranaHai with over 100+ broadcast channels, radio networks and print media coming together. The first phase was with eminent regional ambassadors and the campaign was in 8 languages. The second phase was led by the most loved protagonists on the ZEE Network, inspiring Indians to get vaccinated.

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Summary of ZEE’s FY22 CSR Action Plan

CSR Programme NGO Partner
Healthcare Infrastructure Suppor Eternal Care Foundation
Catalyse Social Transformation—Asha Kiran Project Nudge Foundation
Education for the Underprivileged Utkal Gaurav Foundation
Revival of Ancient Folk Music and Art Anahad Foundation
Healthcare Infrastructure Support Breach Candy Hospital Trust
Support and Encourage Child Prodigies—Child Prodigy Project Give India
Education for the Girl Child Jan Jagrati Sevarth Sansthan
School and Curriculum development—Jan Jagrati Sevarth Sansthan ImpactGuru Foundation