We have amped up our movie production to facilitate collaboration between our television, digital, movie distribution and music publishing businesses. That we can distribute our content across our various platforms allows us to manage acquisition costs better, especially in the competitive OTT space, promote cross-platform marketing and drive consumer engagement.
This mid-size film from ZEE went on to record a ` 250+ crore collection at the box office
With digital becoming mainstream in many developed markets and gradually gaining traction in others, ZEE is adopting a synergistic linear-meet-digital strategy to capture markets.
‘The Kashmir Files’, ‘Puaada’ and ‘Radhe’ are some of the top-performing titles from Zee Studios, and this list is only set to grow
On the movies and digital front, there has been an acceleration. The idea is to amplify our offerings across all our key markets, and with the dubbing and subtitling of other language movies, we have opened doors that ensure our potential is limitless.
In the music space, we are looking to make content more accessible. The music industry has been on an upswing globally on the back of increased digital revenues. Zee Music Company is on the right trajectory to capture a large part of this value creation opportunity with new-age catalogue that sees high consumption among our audiences.
Through Zee Live, we leverage the reach of OTT and TV to create multiple live events and virtual events. These events make their way to our channels or digital platforms ensuring wide audience base and reach.
