Zee AR 2021-22

Expanding our Content Portfolio

Where the choices

are endless

We take pride in our contentgeneration capabilities, and have, over the years, channelled our energies to create a unique value proposition. The proof of this is the acceptance we enjoy with the audience.

Consumer insights set the framework for creating engaging content, and therefore, our stories strike a chord with the audience. Aided by ZEE’s philosophy of ‘Extraordinary Together’, we have tapped into the pulse of consumer preferences when it comes to entertainment.

We are an important part of the consumer’s world and that pushes us to deliver on our unique content promise. With this, we have managed to expand our portfolio to 48 Indian channels in 11 languages, and an international broadcast portfolio of 41 dedicated channels and 102 passthrough channels across 170+ countries and 11 non-Indian language channels.

There is a widespread love for films across generations, and this is an emotion that ZEE identifies with.

ZEE has spearheaded some of the top films in the industry with good stories being at the core of its content strategy above. Releases such as the Salman Khan-starrer ‘Antim’, Taapsee Pannu’s ‘Rashmi Rocket’, and ‘Bob Biswas’ with Abhishek Bachchan delivered a positive impact among audiences.

The changing times only encourage us to diversify the content we offer globally—across languages, platforms, and genres.

The media and entertainment landscape is a rapidly changing one. In the present scenario, we need to harness the power of technology and deliver wholesome entertainment. To achieve this, ZEE has invested in valuable partnerships with content creators to bolster our offerings.

With 200+ original and movies, ZEE5 is the biggest producer of digital exclusive content in India. This, however, is just the beginning. Scouting interesting avenues to showcase new stories, we have set up strategic partnerships with IP studio Applause Entertainment and streaming platform The Viral Fever.

Expanding our Content Portfolio

Where the choices

are endless

We take pride in our contentgeneration capabilities, and have, over the years, channelled our energies to create a unique value proposition. The proof of this is the acceptance we enjoy with the audience.

The media and entertainment landscape is a rapidly changing one. In the present scenario, we need to harness the power of technology and deliver wholesome entertainment. To achieve this, ZEE has invested in valuable partnerships with content creators to bolster our offerings.

With experimentation and innovation, we are ready to embrace this period of transformation.