We empower our people to create an inspiring work environment that brings out their best every day. Throughout the year, we undertake a host of initiatives designed to augment employee experience across the organisation, which in turn goes a long way in delighting our consumers.
Future-ready=ZEE 4.0
Our competencies form the bedrock of everything we do. We developed a fountainhead to inspire and guide the heart of ZEE. Our competencies and core behaviour align with ZEE 4.0 vision.
At ZEE, there are no limits to learning. We are growing, evolving, and innovating in the field of entertainment and we do this as an organisation, together.
With the market being dominated by skill-based demand, we are applying the same trend in ZEE for one sole purpose; To invest in our employees, our biggest asset. Our hybrid model of learning, ZEEcademy, aims to facilitate learning from anywhere and anytime to empower our employees to pave their own path of progress.
ZEEcademy has been structured as a one-stop, rich knowledge library with content curated by the sharpest minds of the industry and SMEs. From promoting learning-on-the-go through the mobile app, to inculcating a culture of continuous learning, employees are encouraged to set their own learning goals and engaged to participate via thematic campaigns. The platform app also gives a personalised, self-paced learning experience, enabling capability development for specific roles and functions. Using the AI-powered digital learning platform, ZEEcademy adopted the Unlearn, Learn, Relearn Model to improve individual learning agility.
The architecture of the platform is structured into academies which are dedicated to functions and roles of individual teams like HR, marketing, tech, and so on. Our content library is byte-sized for learning continuity and in line with changing business needs. ZEEcademy has been able to develop the skills needed to meet today’s business objectives and support the company’s business vision for the future.
Learners onboarded
Average Monthly Repeat Learners
Average Content Completion
We have signed up with Librarywala platform to facilitate complimentary access to thousands of books to our employees. Through this platform, our people can borrow or buy physical or electronic copies of their favourite title.
ZEE is cognisant of the fact that some of the best talents are right within the organisation. To give them a platform, ZEE has instated a robust internal mobility programme that allows employees to move between roles, vertically or laterally. The iGROW platform has been introduced to provide internal growth, career opportunities and exposure to employees, which also plays a key role in talent retention.
This is a quarterly recognition platform which integrates our competency framework and rewards individuals for their extraordinary performance while demonstrating behaviour aligned with the competencies. This program has created a unified and structured recognition platform which cuts across all functions, business units and geographies with periodic frequency of rewards.
Cheers4Peers (C4P) is an instant peer-to-peer internal recognition platform, wherein employees can assign each other different badges for demonstrating desired competencies. This platform has been designed to enable instant gratification and culture of excellence through a social recognition format. This programme also aims at strengthening the relationship between peers and will capture the organic expression of appreciation across levels in a fun and easy way.
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ZEE has demonstrated a continued commitment towards enhancing the overall employee value proposition. We have implemented a strong employee engagement strategy with flexible policies and programmes that create a comfortable and holistic work environment.
Health and overall wellbeing of our employees is of paramount importance to us. With the pandemic disrupting our life and living, we ensured easy access to healthcare and other facilities to our people and their family members.
ZEE’s workforce could access online consultations for any symptoms and treatment of COVID-19. On-site tests were also conducted safely for the staff. ZEE partnered with hotels for quarantine facilities.
We also collaborated with pharmacies for home delivery of all required medical aid. In addition, there was a pan-India ambulance service partnership for emergencies.
Vaccination drives were carried out for all ZEE employees and staff at all levels all over the country with all safety and protection measures in place. Twenty-seven vaccination drives were conducted with 21 in our offices and 6 in hospitals covering about 5,500 individuals. The vaccination cost was reimbursed for those getting inoculated outside.
Amid concerns about physical health during the pandemic, mental health issues emerged as a critical risk factor to those directly or indirectly impacted by the pandemic. We partnered with leading counsellors to ensure overall well-being our employees.
We also extended salaries in advance to employees during emergencies. Tiffin services were also provided to those who needed it.
ZEE also introduced ‘Connect with Care Hour’, a platform that encouraged social interactions between employees, to foster communication and offer support.
Vaccination drives
Vaccinated employees
