We have been the frontrunner in creating captivating content in the country. For years, our content was primarily consumed on television sets at homes. In recent times, however, there has been a major shift in consumption patterns thanks to the advancement of technology
While television will continue to play a significant role in bringing families together, the advent of mobile devices and the rising penetration of high-speed Internet have opened up new opportunities.
To truly dominate the market and unlock the unprecedented value across devices, ZEE intends to become a companion to its audiences—one that they turn to when they have time to spare anywhere, any time.
And the key to this revolution is digital capabilities. To expand our digital footprint from being an only-OTT player to become the leader in digital media across all markets, we have set up a first-of-its-kind Technology and Innovation Centre in Bengaluru.
From the fields of design, tech, data and cyber security
Our Centre revolves around the framework of transparency, trust and teamwork that fosters innovation and collaboration.
The facility focuses on deepening our understanding of the innate needs and constraints of audiences, conceptualising personalised experiences that satisfy these needs across devices and time, and leveraging bleeding edge technology and data science to make these experiences and monetisation capabilities come alive.
The Zee Technology and Innovation Centre combines creativity, scientific rigour and unwavering business acumen to ensure that we unlock new value in linear broadcast and create pioneering capabilities in digital audio-visual entertainment, including contextual advertising, interactive sports experience, and content-led commerce.
Protection of intellectual property from piracy and other threats is a key challenge by the industry. Our Technology and Innovation Centre has brought together best-in-class information security experts and has already begun setting new standards in content and IP protection.
The Centre is also making careful forays into areas like Metaverse and NFT with clear purpose and intent.