ZEE at 30

The evolution

of extraordinary

From giving India its first private satellite TV channel in 1992 to reaching 1.3 billion+ consumers around the world through linear and digital platforms, we are, today, a global entertainment powerhouse creating and delivering extraordinary content.
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ZEE 1.0

1992-2000

Introduced India’s first private satellite TV channel. Sparked an entertainment revolution in the country.

Key highlights

  • Contributed to India’s story of liberalisation of the economy
  • Created some of the most iconic shows that resonate with consumers even today
  • Emerged as a brand synonymous with entertainment in India

ZEE 2.0

2000-2006

Challenged the status quo by exploring newer formats.

Key highlights

  • A journey of learning, unlearning and relearning

ZEE 3.0

2006-2019

Expanded and restructured the businesses. Discovered our true identity that best resonates with our audience.

Key highlights

  • Marked by ups and downs, mergers and demergers, acquisitions and divestments, survival and growth
  • Increased focus on content
  • Expanded our portfolio to 41 domestic and 39 international channels across genres

ZEE 4.0

2020…

Growing into a leaner, greener and sharper ZEE. Paving the way for the future of entertainment, globally.

Key highlights

  • Taking the next big leap into the future of entertainment powered by 5Gs:

Governance

Granularity

Growth

Goodwill

Gusto

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