Chronicle of OUR SUCCESS
Recapturing the No. 1 position*
From a modest beginning to the most popular household name in Bengali Entertainment genre, Zee Bangla has traversed a long way. The viewer response has been encouraging since inception. The channel is currently No. 1 in its genre, and adopts various initiatives to deepen relationship with viewers.
Zee Bangla was the first entrant from the M&E Industry to take an interactive consumer activation initiative at Kolkata Book Fair (the Fair attracts enormous footfalls) in 2010. This move is now being emulated by other industry player. In 2012, Zee Bangla also launched its annual calendar, portraying its own fraternity of television stars.

Shera Paribar, the upcoming family-based reality show of Zee Bangla, includes a door-to-door campaign to invite families from all districts of Bengal. The idea to recruit people from districts catalysed localised promotions.

* Zee Bangla is in the No 1 position in Digital & SEC A,B,C

Creating international records
The concept of reality shows was introduced on Indian Television by Zee TV, with shows like Antakshari and Sa Re Ga Ma Pa. The shows provided an exciting platform for people to showcase their singing talents. However, with limited dance reality shows – and that too focused on celebrities – the Indian audience never got the opportunity to perform and emerge as Dancing Stars. Dance India Dance (DID) provided the opportunity.

DID was also the first ever reality show on Zee TV to be registered with the Registrar of Copyrights. It planned to shortlist 18 dancers through auditions, and three master choreographers and one grandmaster to train the dancers to accomplish their dreams. The challenge was to identify the master choreographers and the grand master, as DID required long-term dedication from each of them. Despite the constraints, the show commenced successfully on 30th January, 2009. Soon, it received extraordinary response and dance terminologies like Contemporary and Modern Dance, Ballet, Freestyle Hip Hop, Popping, Locking, Swing and Salsa became common household topics for conversation.

The extraordinary viewer response resulted in the launch of succeeding series and two more variants, DID L'il masters and DID Doubles. On 1st March 2012, DID broke the Guinness World Record for Largest Bollywood Dance congregation with 4428 people dancing together on a single song for 3 minutes 10 seconds. A truly inspiring benchmark. The DID team has received international recognition.

10 years of TEN
Ten Network – the sports business of ZEE has witnessed manifold in the past ten years. From a modest beginning with just one channel, the network today has grown to five channels, offering premium international sports content to its viewers. The recent launch of Ten Golf and Ten HD, addresses the needs of the niche audiences.
With certain key international sporting events been broadcasted in High Definition, like UEFA Champions League, UEFA Europa Cup, La Liga, Serie A, WWE, Moto GP, US Open, and ATP Tennis, Ten Network caters to the requirements of the premium audiences. With such foray into popular sports like football and golf, Ten Network has spread its reach to a wider set of viewers.

With a rapid growth trend shown in the past ten years, Ten Network is marching ahead to become the leading sports broadcaster in the country.

Reaching out to the Islamic world
Zee Salaam epitomises the spirit of winning, despite challenges. The Urdu infotainment channel was launched in February 2010, and within just two years of operations acquired the No. 1 position.
The objective was simple: an honest effort to help enrich the lives of people in the Islamic world by dissemination of information through entertainment.