SEASONED INSIGHT into an evolving business environment

To take the big leap forward, from being a pioneer in the TV broadcast industry, to becoming leaders in M&E, calls for vision and constant innovation. However, there is another crucial element that ensures long-term achievement.

We realised that no two audience preference can ever be the same and have addressed varied entertainment requirements through our expertise. At ZEE, we launched specific channels and content catering to different audience requirements.

We have recently launched ‘ZEE BOLLYWORLD’, an umbrella brand under which it will consolidate its entire Indian content, including dramas, Bolly-movies, Bollydocumentaries, Bolly-travel, for syndication. ZEE Bollyworld, an offering from the ZEE stable, reinforces ZEE’s global positioning, supported by a vast content library (100,000+ hours of programming). It customises content based on global consumer insight.

After all, without requisite technology, processes, market know-how and resources, the organisation would not be able to transcend from the ‘seeing’, ‘thinking’ and ‘planning’ mode into the ‘doing’ and ‘achieving’ mode.

At ZEE, we foresaw the digitisation revolution and entered into the distribution JV (50:50 Joint Venture between Zee Turner and Star-Den) MediaPro to address various anomalies of the present analogue distribution market. It curbs piracy and introduces transparency by accelerating the pace of India’s digitisation. The potential revenue growth demonstrates the effectiveness of the collaboration.

We are one of the few broadcasters in India, which are profitable since the beginning. Our unique ability helps us to deliver enhanced value at optimum cost.

The result: we continue to enjoy double-digit profitability (24% EBITDA margin and 19% PAT margin) in a market where the majority of the companies are in red.