A STEP FORWARD
to
globalised entertainment
With an unrelenting desire to grow, ZEE has surmounted every obstacle in its journey with innovative application of technology, expertise and resources. Moving ahead, we want to become a global M&E giant, catering to viewers in their own local languages across the world.
We have got landing rights for China and will be commencing operations in the near future. With a 1.3 billion population, China provides exciting growth opportunities, as the world’s biggest Cable and Satellite market. After the success of Zee Aflam, we will be looking at launching yet another international entertainment channel to provide further impetus to growth. To elevate our international business to a new level in the US and UK, we are tying up with new distribution platforms.

The rollout of India’s Digital Addressable System will open up avenues to launch subscription-driven speciality channels. We have already launched two niche channels, Zee Khana Khazana and Ten Golf. We will be launching new niche content channels at appropriate times, going forward.