Few companies succeed in creating pioneering trends, that revolutionise the way entertainment is seen and consumed. We are amongst the chosen companies that have continued to make the world wake up to bigger and brighter times with unfailing regularity, year after year, decade after decade.

SMARTER entertainment is the new normal

At ZEE, our aim is to entertain and enrich the quality of life of the viewer through entertainment content generated by consistent research and innovation. This is what we call the smarter face of entertainment.

Our innovative programmes helped instil family values among the viewers. In addition, the protagonists demonstrate a rare confidence to face the world, and exude an air of optimism in consonance with the spirit of ‘Umeed Se Saje Zindagi’ or hope makes life blossom. Since inception, we are the industry frontrunner in initiating social change and creating programming formats, which have identified with the common man.

 

Our programmes – Ghar ki Lakshmi Betiyaan (against domestic violence), Pavitra Rishta (against injustice meted out to ageing parents), Agle Janam Mohe Bitiya Hi Kijo (against girl child trafficking), Saatphere (against the stigma of dark complexion), Aap Ki Antara (highlighting the issue of autism with sensitivity), and Punar Vivaah (against the vices of remarriage) – create awareness about deep-rooted social prejudices and injustices.

Sensing opportunity in the regional space, we have forayed into the Regional GECs, with the launch of Zee Marathi and Zee Bangla in late 90s. Over the years, we have ventured into eight regional markets, creating an unmatched entertainment paradigm.