Operational
Highlights 2011-12
  • ZEE ranked as No. 1 in the media sector in the 'Fortune India 500' special issue of December 2011
  • Awarded as the best company in the M&E sector in the Growth category in the first edition of the Businessworld Infocom ICT awards.
  • Launch of new Zee TV shows - Afsar Bitiya and Punar Vivaah received remarkable response
    • Afsar Bitiya, launched against the No. 1 show in Hindi GEC at 7 pm, achieved considerable growth and touched the 2+ benchmark on average weekly TVR
    • Punar Vivaah has more than doubled the slot ratings for traditionally weak 22:30 slot for Zee TV
  • In March 2012, Dance India Dance created the Guinness World Records with 4428 dancers for the 'Largest Bollywood Dance'
  • Zee TV continues to lead in the US, the Middle East and Africa in terms of viewership within the South Asian channels
  • Zee Cinema has undergone a packaging change. The channel has moved to lesser advertisement duration that helped in achieving considerable market share
  • Zee Cinema International was launched with English subtitles in Indonesia, Myanmar and Hong Kong, breaking the language barrier for all Bollywood lovers across Asia
  • Zee Marathi recorded a relative market share of 28%, with 12 programmes in the top 50 shows of the genre
  • Zee Talkies continued as a leading movie channel in Maharashtra
  • Zee Bangla emerged as Bengal's No. 1 entertainment channel, both in key target group and digital market.
    • Dance Bangla Dance entered into the Limca Book of Records for being the first regional channel to complete 100 episodes with the same set of participants
    • Zee Bangla Gourab Awards was initiated to recognise and appreciate the hardwork and talent of theatre, music, television and film
    • Dadagiri Unlimited Season 3 won the prestigious Srijan Samman, an advertisement award, felicitating all Bengali advertisements in Bengali language of India and Bangladesh
    • Mirakkel Akkel Challenger 6 audition received excellent response in Bangladesh; almost 2,500 people turned up for the audition
  • Zee Telugu continues to be the channel of choice for viewers, and emerged as the No. 1 channel in prime time non-fiction.
  • Zee Telugu organised Zee Kutumbam Awards 2011, a first-of-its-kind relationship awards and the biggest event in the last twenty months on Telugu Television, which achieved a TVR of 9.25
  • Zee Telugu also won three Andhra Pradesh State Nandi T.V. Film Awards
  • Zee Tamil acquired a viewership base of 14 million across Tamil Nadu
  • 'Olimayamana Ethirkaalam' maintains the No. 2 position in its slot
  • Zee Kannada secured the No. 3 position in Karnataka (GRP increased from 181 in FY 2011 to 253 in FY 2012) with top performing shows like Radha Kalyana, Paravathi Parameshwara, Panduranga Vittala and Yariguntu Yarigilla
  • Zee Kannada has also organised Zee Kutumba Awards 2011 to honour the excellence of the artists of Zee Kannada
  • Zee Café and Zee Studio showcased the best and latest of popular American content including Hollywood movies, and live mega events like Miss Universe 2011 and Miss World London 2012
  • In the sports genre, TEN completed 10 successful years of operations
  • It provides maximum live cricketing hours in India, with 35% market share including cricket and 72% market share in non-cricket
  • In the current year, the sports genre achieved:
    • Renewed key cricket rights for South Africa and Zimbabwe Boards
    • Licensing agreement with NBC Universal International Television Distribution for cable rights in India to original programming from the Golf Channel in the US
    • Three-year exclusive partnership with PGTI
    • Broadcasting rights for the European Tour and the Asian Tour from 2013 till 2018
    • Ten Sports was awarded broadcast rights of MENA Golf tour, TV rights for Champions League T20 for Pakistan and I-League 2011-12
  • Zee Salaam has scored the highest GRP points (TG: CS4+, HSM) and recorded maximum growth in Channel Share, emerging as the top player of the genre. It acquires the second position in both HSM and pan-India parameters.
  • ZEE continues to dominate the International South Asian Business globally with 50% market share
  • In USA, ZEE launched four new channels, including Zee Marathi, Zee Kannada, Zing and Zee Smile
  • Zee Africa received the Diamond Arrow Award for outstanding performance and successfully conducted ZEE Mega Challenge – a local Talent Hunt leading to mega auditions of Sa Re Ga Ma Pa and DID in Mauritius
  • India.com clocked a subscriber base of 13.5 million UUs Per Month worldwide, including 12 million+ in India
  • Ditto TV, India's first OTT platform, launched with unique features