The business that started with the beaming of a Hindi language television channel, watched by less than 10 million people in India, has grown into a truly global M&E conglomerate with a reach of over 1.3 billion. We entertain our audiences with content in 21 languages through almost every platform that is available today. Over the last 25 years, we have strived to piece together different elements of the mosaic that is entertainment.
We have focused on continually evolving ourselves to satisfy the diverse and ever-changing entertainment and consumption preferences of our viewers. Today, the brand Zee, with its five business verticals, is synonymous with ‘entertainment for all’ and is the preferred entertainment destination for audiences in India and around the world.
The movies and music vertical comprises of Zee Studios, the film production and distribution division, and Zee Music Company, the music publishing label. These businesses satiate the consumers'ever increasing appetite for movies and music across languages.
Zee Studios, the film production and distribution arm of ZEEL, produces differentiated and high - impact movies across languages and budgets. The business model of the company is pivoted on strong scripts, and an end-to-end involvement in the execution helps it maintain a strong grip on the story and budget. Engagement with talent on a profit - sharing model not only minimises the risk, but also incentivises our partners. The business leverages the cross - platform strengths and institutional learnings of the parent network for conceptualising and marketing of the movies. After winning a National Award(for Rustom), and setting the record for the highest - grossing Marathi movie(Sairat) in 2017, Zee Studios further enhanced its reputation as an astute movie production company with another National Award(for Mom) this year.
Zee Music Company (ZMC) has established itself as one of the top music publishing labels of India. It has garnered a listenership share of around 14 % on digital platforms in less than four years, making it the fastest growing music label in the country. Another metric that signifies the strong growth of the business is that it is the second most - subscribed Indian music channel on YouTube. ZMC’ s growth has been driven by its selection of titles, a welldiversified catalogue across languages, and utilising the network strength for effective marketing. To further strengthen its position and offer differentiated content, the label has ventured into production of Zee Music Originals.
