EVOKING EMOTIONS.TOUCHING LIVES.
Since inception, ZEEL has been entertaining its viewers by showcasing stories set in varied cultural backdrops. Over the years, it has grown from one channel to a multi-faceted entertainment content company. However, at its core, it still strives with the same enthusiasm to create content that evokes a range of emotions, provokes viewers to think beyond conventions and mirrors the cultural and societal aspects, driving a gradual change. Our five businesses – Domestic Broadcast, Digital, International, Movies & Music and Live Events – are designed to cover a vast spectrum of entertainment needs of the consumers.
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Having established leadership in television, the company is focused on scaling-up its digital, movies & music, and live events businesses. We are significantly increasing our investments in content offerings beyond television with an objective to attract new viewers and increase engagement with the existing ones.
The emergence of direct-to-consumer businesses (digital, movies, live events) and the new tariff regulation for television that allows consumers to choose content, give us greater insights into their preferences and behaviors. We are building processes which can leverage these insights to create engaging content and improve the viewing experience.
Viewers access content through multiple distribution channels and devices. With a commitment to be available on every possible platform, ZEEL is striking partnerships with content distributors, aggregators and device manufacturers, giving more viewers an opportunity to consume its content.
To succeed in an ever-evolving media landscape, the organization needs to build capabilities for the future. ZEEL is focused on upskilling its workforce, investing in data analytics, and upgrading production facilities and IT infrastructure to deliver extraordinary entertainment experience.
Our in-house expertise along with strong partnerships in the content creation, aggregation and distribution eco-system enable us to create and deliver engaging content at a competitive cost. This helps ZEEL to expand and strengthen its presence across media verticals.
We realize significant synergies, in both cost and revenue, due to our presence across markets and platforms. Content created for a market or a platform travels to another with little or no efforts, increasing its economic value. Our diverse presence not only allows us to manage the content creation and acquisition costs better but also enables cross-platform marketing.
Our businesses cover the entire spectrum of consumers’ entertainment needs across formats, geographies and platforms. This enables us to reach almost every consumer of entertainment content in India and one in ten in rest of the world. This strong reach makes us the default partner for brand building as well as the preferred partner for content creators.
Intellectual Property rights of over 250,000 hours of content
Built over 26 years
Extraordinary Together
It is an important revenue stream for our domestic broadcast, international and digital businesses. Advertising revenue is primarily driven by reach and viewership of our content. Consumer staples, consumer durables, telecom, auto and e-commerce are our key advertisers.
Domestic broadcast, international and digital businesses generate subscription revenue. Our content reaches through distribution partners such as DTH and cable companies in case of our domestic and international broadcast business. In digital, subscription revenue comes directly from consumers or through our partnerships with telecom operators and other players in the digital eco-system./p>
This primarily relates to licensing of our content (shows, movies etc.) in the international markets or to other broadcasters in India.
Revenue from the theatrical release of the movies produced by us.
Revenue from the licensing of our music catalogue to music streaming platforms and from any other events/platforms where our music titles are utilized.
Movie distribution: Revenues earned from distribution of movies.
Ticketing and Sponsorships: Revenues from on-ground events, live shows and theatre.
By providing engaging, inspirational and uplifting content to audience’s satisfaction.
We offer brand building solutions for our advertisers to reach their consumers through multiple touch-points.
Our content is an integral part of offering of our distribution partners – cable, DTH and telecom operators.
Our network provides unparalleled reach to our content partners. We are also instrumental in continuously bringing new talent to the industry.
Through a track record of consistent financial performance and delivering significant shareholder value.
By providing enriching experience at the work place, work life balance, adequate learning and growth opportunities.
