ZEEL's Intellectual Properties
ZEE MELT
ZEE MELT is a festival of creativity and innovations in the field of marketing and communications, in partnership with Kyoorius. The 2018 edition was a two-day festival focused on 'Disruption in Marketing and Communications' with a heightened focus on innovation and technology. Bringing together some of the biggest names in marketing, media and creativity, the event saw over 1,400 unique visitors. It brought together ideas that connect marketing, communication, technology, leaders and brand marketers from across the globe. The event hosted 50+ speakers including Sir Martin Sorrell (Executive Chairman, S4 Capital), Tom Fishburne (Founder, Marketoonist), Fernando Machado (Global CMO, Burger King), Anindya Ghose (Heinz Riehl Chair Professor of Business and Director of Masters in Business Analytics at New York University) among others.
Driving Strong Brand Associations
ZEE JLF 2019
Zee Jaipur Literature Festival is one of the most celebrated literary events of the country. It attracts writers, historians, humanitarians, politicians, business leaders, sportspersons and entertainers to the Pink City of Jaipur. This year's ZEE JLF edition touched upon a multitude of ideas and themes, including Artificial Intelligence, Climate Change & Environment, Marginalized Voices, and Poetry. The festival hosted over 300 speakers and registered over 400,000 footfalls in five days. Key speakers included Andrea di Robilant, Anuradha Roy, Jeffrey Archer, Gulzar, Germaine Greer, Venki Ramakrishna, Ashwin Sanghi, Javed Akhtar, and Marc Quinn, among others. To strengthen ZEEL,s brand connect with JLF, a Twitter crowdsourcing contest, 'ZEE JLF Mini Stories, was conceptualized bringing authors and readers together. It also offered budding writers an opportunity to write stories with authors attending the Festival.
Zee Kyoorius Designyatra
Zee Kyoorius Designyatra celebrates all aspects of creative communication and marketing, providing a platform to empower the creative industry in India and secure its rightful place in shaping the growth of the country. The theme for Designyatra 2018 was 'Mind the Gap' celebrating the ability of designers to choose the gaps that have been filled with design. Over the years, the event has been attended by over 16,500 delegates from across Asia and has featured some of the biggest names in global creative and communications industry. The 13th edition of the design festival witnessed attendance from industry leaders like Chuck Porter (Partner, CP+B), Billie Whitehouse (CEO, Wearables X), Kazuhiro Shimura (Creative Director, Dentsu Inc.) among others. Sustainability, a marquee theme of the event, featured a stand-up comedy performance to create awareness about sustainability. Over 300 trees were also planted by ZEEL to celebrate sustainability.
IAA Leadership Awards
With an objective to reinforce the power of television, ZEEL partnered with key industry associations like IAA and Ad Club for their flagship properties. IAA’s flagship property, IAA Leadership Awards saw the CXO’s of the media and entertainment industry attend the gathering. ZEEL’s senior management spoke about the pole position and command that television still has over other mediums in terms of its share in the advertising revenue pie. The properties also saw the integration of ZEEL’s newest brands like &Flix and &Prive.